I’m busy working on our OpenCraft Inbound Marketing Strategy An important part of an Inbound Strategy is coming up with seed words that will serve as the foundation for our topic clusters. One effective way to get started with this is to brainstorm words as a team (I’m also making use of keyword research tools).
What are Seed Words?
Seed words are keywords or short phrases that represent the main topics relevant to our business. They act as a starting point for generating related content ideas. They also help us focus our marketing efforts on what matters most to our audience.
What are Topic Clusters?
Topic clusters involves organising content around the seed word and linking related articles together. This structure enhances user experience by guiding readers through interconnected content and improves our SEO efforts by establishing authority on specific topics.
Here’s an example of a seed word and its related topics:
Seed word:
Learning Management System (LMS)
Related Topics:
Which is a Better: Open edX or Canvas Learning Management Systems?
How to Use LMS Analytics to Measure and Improve Training Effectiveness
How will an Inbound Strategy help us?
An inbound marketing strategy focuses on attracting people through valuable content. By using seed words and topic clusters, we can:
Attract Targeted Traffic
Increase Engagement
Generate Leads
How can you help?
As I mentioned an effective way to get started is to brainstorm words most relevant to our niche as a team. Add as many words as you want - technical vs non-technical - things our leads or clients always ask us. Dig deep!
@gabriel@Fox Pinging you directly as you might have some good insights!
Thanks @Fox. I added a ticket to log time in the description above. Thanks for the reminder. You can leave the time you spent already on the epic you mentioned.
Your input helps! I was thinking along the lines of these 4 broad categories based on my research, a lot can fall within each category - be it development, maintenance or design:
Open edX Appsembler does really well here - use this category as all things related to the platform, eg. “how to” articles in this category can rank well; and this covers a lot of what you mentioned above
Learning Management System (LMS) We could get some nice traffic volumes with “Learning Management System long tail keywords” coupled with lower SEO difficulty; comparison articles could fall in here too
Elearning
Open Source
We need to consider the main language our customers use to describe our services. So feel free to send that my way!
I’m using a few different services but mostly Moz and Ubersuggest. If you have any other suggestions let me know!
@cassie I’m not that clued up on SEO, but I tried to think like someone searching for a company that offers the services OpenCraft provides. I hope some of these suggestions are helpful:
@cassie Yup, it can be a bit counter-intuitive, but even internal work is something that is useful to have public by default - the open first criteria is more “do we have to keep it private”, rather than “is that interesting for someone external”. It might or might not be interesting for others, but this way people can peek as much as they want - and we get the benefits of transparency in any case.