Help me brainstorm seed words for our Inbound Marketing Strategy

Log time here

Hi everyone,

I’m busy working on our OpenCraft Inbound Marketing Strategy :slight_smile: An important part of an Inbound Strategy is coming up with seed words that will serve as the foundation for our topic clusters. One effective way to get started with this is to brainstorm words as a team (I’m also making use of keyword research tools).

What are Seed Words?
Seed words are keywords or short phrases that represent the main topics relevant to our business. They act as a starting point for generating related content ideas. They also help us focus our marketing efforts on what matters most to our audience.

What are Topic Clusters?
Topic clusters involves organising content around the seed word and linking related articles together. This structure enhances user experience by guiding readers through interconnected content and improves our SEO efforts by establishing authority on specific topics.

Here’s an example of a seed word and its related topics:

  • Seed word:
    • Learning Management System (LMS)
  • Related Topics:
    • Which is a Better: Open edX or Canvas Learning Management Systems?
    • How to Use LMS Analytics to Measure and Improve Training Effectiveness

How will an Inbound Strategy help us?

An inbound marketing strategy focuses on attracting people through valuable content. By using seed words and topic clusters, we can:

  • Attract Targeted Traffic
  • Increase Engagement
  • Generate Leads

How can you help?

As I mentioned an effective way to get started is to brainstorm words most relevant to our niche as a team. Add as many words as you want - technical vs non-technical - things our leads or clients always ask us. Dig deep!

@gabriel @Fox Pinging you directly as you might have some good insights!

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@cassie Could you add the ticket for this to the post? I’m not sure where to log time. Right now I’m logging it to this epic.

Some seed words I might use are:

“Custom LMS”
“Self-hosted LMS”
“Online learning system”
“Open Source Training Tool”
“{Blackboard,Moodle,Canvas} alternative”
“Open edX Host”
“Open edX Customization”
“Open edX custom problem”
“Open edX Custom extensions”
“Large scale open edx deployments”
“Nation-wide e-learning programs”

These are all guesses, though. Feel free to check them against the research tools you’re using-- what are you using, anyhow?

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Thanks @Fox. I added a ticket to log time in the description above. Thanks for the reminder. You can leave the time you spent already on the epic you mentioned.

Your input helps! I was thinking along the lines of these 4 broad categories based on my research, a lot can fall within each category - be it development, maintenance or design:

  • Open edX
    Appsembler does really well here - use this category as all things related to the platform, eg. “how to” articles in this category can rank well; and this covers a lot of what you mentioned above
  • Learning Management System (LMS)
    We could get some nice traffic volumes with “Learning Management System long tail keywords” coupled with lower SEO difficulty; comparison articles could fall in here too
  • Elearning
  • Open Source

We need to consider the main language our customers use to describe our services. So feel free to send that my way!

I’m using a few different services but mostly Moz and Ubersuggest. If you have any other suggestions let me know!

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@cassie I’m not that clued up on SEO, but I tried to think like someone searching for a company that offers the services OpenCraft provides. I hope some of these suggestions are helpful:

  • Open edX course development
  • Open edX course design
  • Open edX maintenance and support
  • Open edX consulting services
  • Open edX theme design
  • Open edX analytics integration
  • Open edX custom development
  • Open edX for universities
  • Open edX for higher education
  • Open edX for corporate training
  • Open edX for blended learning
  • Best Open edX development company

  • Best LMS for universities
  • Best LMS for higher education
  • Best LMS for corporate training
  • Best LMS for blended learning

  • User-friendly online courses
  • User-friendly learning management software (LMS)
  • User-friendly MOOCs
  • User-friendly learning experience
  • Mobile-friendly e-learning courses

  • Interactive course development
  • Scalable online learning platform
  • Interactive online course
  • Remote learning
  • Convert a syllabus into an online course
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Good to be working on this - thank you!

Btw, any reason to keep the topic private? :slight_smile:

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I suppose because I was thinking of it as internal work rather than external. I’ll change it to public :slight_smile:

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@cassie Yup, it can be a bit counter-intuitive, but even internal work is something that is useful to have public by default - the open first criteria is more “do we have to keep it private”, rather than “is that interesting for someone external”. It might or might not be interesting for others, but this way people can peek as much as they want - and we get the benefits of transparency in any case. :slight_smile:

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